SEO, known as Search Engine Optimization, involves improving a website's presence on search engines such as Google. The process includes enhancing content, enhancing website structure, and obtaining backlinks to boost natural (unpaid) traffic. Important elements consist of researching keywords, on-page SEO (such as optimizing titles and meta descriptions), technical SEO (making sure the site is easily accessible and quick), and off-page SEO (establishing credibility with external links). The primary objective is to increase visibility in search rankings, drawing in a larger audience and potential clients.
